6 creative Advertising Strategy that Will Change the Game

Many newbies in the advertising world want to make their mark, but they are unsure how to do it. This can lead to some disastrous or mediocre campaigns because they don’t have the basics down yet. One of the most critical things beginners need to learn is a creative advertising strategy, which will give them the edge they need to succeed in this exciting and fast-paced field. To explain some of the most essential strategies, I have compiled 6 creative advertising strategies that will change the game for you and your clients.

1) SMART goals

Before creating an ad, advertisers should have specific goals in mind. SMART goals are Specific, Measurable, Achievable, Realistic, and Time-bound. It’s important to know what you want before starting your journey. An example is that if you’re trying to sell a product, it’s helpful to know how many units of this product you need to be profitable. If your goal is simply for people to remember the brand name, then maybe just make a video of someone using the product so that people can see it work. Or, if you’re trying to increase sales by 20%, then create a campaign around a new product line or up-sell opportunity for customers who have already purchased from you.

2) Target Audience

Most people fail terribly for not understanding their target audience. Understanding who they want to reach is crucial when designing an advertisement. What gender do they want to attract? What age group do they belong to? Where do they live? Are there any subcultures or influencers in the community that can help spread the word about the company? The more information marketers gather about their audience, the better able they are to make ads tailored for them. Many tools like Facebook Ads Manager and Google AdWords allow companies to narrow down audiences based on demographics, interests, location, and behaviors. These platforms allow advertisers to zero in on the right demographic for their business.

3) SWOT Analysis

It’s also essential to grasp your company’s Strengths, Weaknesses, Opportunities, and Threats. Ask yourself: what can my business do better than competitors? What are some areas where my business is lagging behind others? What does my brand lack compared to its competitors? What trends in our industry have recently emerged that we need to capitalize on? Knowing your strengths and weaknesses will help you set priorities for your launch. For example, if one of your strong points is competitive pricing, but another competitor offers free shipping and easy returns, you might be able to offer those benefits as incentives. Similarly, knowing your weaknesses will help avoid common pitfalls such as overextending oneself with too many products or services that don’t produce enough profit.

4) Positioning

Positioning is a crucial step in planning an advertisement. If your goal is to market a particular product or service, you should understand where it fits into your customers’ lives. You can research what alternatives are out there and how they stack up against one another. This way, you’ll be able to position your brand in a way that differentiates it from competitors while also appealing to its target audience.

5) Storytelling

A large part of an effective advertisement is to tell a story and connect with your audience on an emotional level. If you’re trying to advertise a product, it’s important to relate it to people’s experiences in their everyday lives. For example, if you’re selling perfume or cologne, try showing someone using that perfume or cologne in a situation where they look really attractive. People are more likely to buy something when they visualize how it fits into their lives.

6) Social Proof

Don’t forget about social proof when deciding what to include in an advertisement. Showing many people endorsing or using your product can be powerful, especially if you’re trying to appeal to a large audience. People are more likely to buy something when they see others they know and trust have purchased it. If you have an existing customer base, ask them for endorsements. They can attest to your credibility even if they haven’t used your product.

The Bottom Line

Implementing these fundamental techniques in your campaign planning and execution will help you achieve a well-rounded creative strategy that works well for your business. From the choice of the medium and distribution channel to the specific tone and design of an ad, a creative strategy must be SMART. Every advertising tactic you implement needs to account for your target audience. So, a solid starting point would be getting in touch with your SMART goals.